Someone walks in the door. You smile – shake their hand and say, “Glad you are here”. The beginning of a sale? The beginning of growth?
Customers important. Sales – Growth important.
Every business needs customers and sales to survive.
Every non-profit needs customers and growth to survive.
Social Selling measurement.
social selling-…sales people use social channels to build networks and knowledge of prospects -is the place where deals get their start. –Nick VanWagner, Director of Sales Insights at Linkedin
Measurement of social selling tracks the sales team ability to build quality relationships and connections through social selling.
The same with non-profit teams. Growth is tracked by the measurement of the teams ability to build quality relationships and connections through social selling.
1. Establishing professional brand
Both company and personal
Telling a story about what they are most passionate about. Passionate about the company, what it stands for, the product made, and working for the company.
Same with non-profit growth. The team is passionate about the company, what it stands for, the “product” being sold, and working for the company.
2. Finding target audience (customers)
Both use social networks to seek out and connect to their target audience or customers.
3. Team engaging their insights
Sales and Growth teams are “thought leaders”. They address their customers “pain points” and their problems. This strengthens their connections.
4. Quality connections
Sales and growth are both effected by the customer being convinced that their relationship with the team member is beneficial to them.
Effective social selling is critical for successful increase in sales and growth.
*parts adapted from, “4 Ways to Measure Sales Effectivness Through Social Selling” by Jeff Haden